"Oscar" Series Events of Global Sign Industry

SIGN CHINA 2020 • Shanghai

2020.9.17-19 | Shanghai New International Expo Centre

Concurrent Events
  • Opens in Days
  • ShanghaiShenzhen
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Online Exhibitor Manual
Dear Exhibitor,
Thank you for participating in SIGN CHINA 2019•shanghai. To prepare your stand and to benefit as much as possible from your participation, we herewith provide you the Manual with Technical Information and Promotional Opportunities.
Please download the manual
Please download the manual
Should you need any assistance in your preparations for the event, please feel free to contact the Customer Service Department of UBM Trust at +86 20 38106261 or

Location and Schedule of Event

Shanghai New International Exhibition Centre( Longyang Road 2345)
Move-In Raw : 15-17 September (Sunday - Tuesday) 09:00–18:00 (Free overtime till 21:00)
Shell : 16-17 Septemberr (Monday – Tuesday)
Show Period Wednesday to Thursday (18-19 September) For exhibitors : 8:20-17:30
For visitors : 9:00-17:30 (no admissiom after 17:00)
20 September (Friday) For exhibitors : 8:20-17:00
For visitors : 9:00-17:00 (no admissiom after 16:30)
Move-out 20 September (Friday) 17:00–24:00 (move-out before 17:00 is prohibited)
* Contractors are required to work within these move-in periods. If contractors need to work beyond these hours, they should apply for the overtime hours through Mega Expo, the official contractor before 17:00hrs on that day. The overtime working hours charged by SNIEC is RMB1300/hour/stand (1800-2200hrs) and RMB2600/hour/stamd after 2200hrs. The details of overtime working can be found in the B10 - Overtime Working Hours and Fees in the Exhibitors Manual. Contractors or exhibitors shall cover all costs incurred by overtiime working. 

Raw Space - Forms and deadline

Form      Subject(Must-filled) Deadine Form      Subject(Must-filled) Deadine
01      Directory Entry  2019-7-20 02      Invoice Title & Recipient Address 2019-7-20
03      Exhibitor Badges  2019-8-17 04
  Application for On-site Advertisement
05      Notice For Insurance  2019-8-2 06      Site Safety Information  2019-8-2
07      Contractor Risk Check Form 2019-8-2 08
  Electricity/Internet & Telephone/Water & Compress Air Rental/Deposit/Construction supervision fee 
  Color of Carpet/Contractor Reg & Design Submit Requirement 
2019-8-15 10      Construction Safety Guarantee 2019-8-2
For more, please log in Online Exhibitor Manual.

Deluxe Shell - Forms and deadline

Form      Subject(Must-filled) Deadine Form      Subject(Must-filled) Deadine
01      Directory Entry 2019-7-20 02      Invoice Title & Recipient Address  2019-7-20
03      Exhibitor Badges 2019-8-17 04
  Application for On-site Advertisement
05      Booth Fascia Board/LOGO Upload 2019-8-2 06      Site Safety Information 2019-8-2
For more, please log in Online Exhibitor Manual.

Contact Details of Suppliers

Official Contractor for Deluxe Shell Stand: A. Worldtech (Guangzhou) Ltd
Ms Tracy
  Tel:020 8317 2178 - 8107
  Fax:020 8317 2173
Official Contractor: Mega Expo
Mr Lucas Lu / Mr Crown Lv
  Tel:021 5445 3125 / 5445 3126
  Fax:021 5481 0933
Official Agent for Travel/Translation/Event Hostess :
Orient Event Service
Ms Yuki Hu
  Office hour:Monday – Friday , 09:00 – 18:00
  Tel:021 5109 9795
  Cell phone:130 2411 2712

Shanghai Pengcheng Exhibition and Display Service Company

Ms Li
  Office hour:Monday – Saturday , 08:00 – 18:00
  Tel:021 5031 2092
  Cell phone:158 0059 8969
  Fax:021 5609 6399
Official Forwarding Agent:Well Expo Logistics (Shanghai) Co., Ltd
Mr Xu 
  Tel:021 63172507
  Cell phone:139 0185 5293
  Fax:021 61473172


Lifting And Floor Loading
  Floor loading for Halls W1-W5 & Halls E1-E7 in SNIEC is 3,000kg/sqm. If there will be any vertical vibration in Halls W1-W5 & Halls E1-E7 during the exhibition period, the fore-mentioned floor loading capacity will be reduced by 50 percent. If the exhibit exceeds the mentioned dimensions, exhibitors must declare such to the Organiser in advance, and the Organiser will consult with the exhibition centre. If approved, in order to ensure safety, the exhibitor shall take appropriate measures, as per the requests of the exhibition centre, before moving in the exhibits. If NOT approved, the exhibits are not allowed to be moved in. Should the exhibitor fail to declare the overage: 1. When the over-weight amount is discovered and the exhibitor refuses to correct the situation, then the exhibitor will be expelled from the exhibition centre; 2. Should any safety problem or accident occur due to this overage, the exhibitor shall take full responsibility.
Stand Height Limits
  Booth Construction Requirement
  One Storey Raw Space Booth ——
  The height limit is 4.4m, the top of the booth must remain open and cannot be sealed (blocked). If the ceiling is made of glass or board material, 6kg dry powder fire extinguishers must be set up. There must be one for every 20 sqm of floor space; two for every 20 - 30sqm, and so on. If the ceiling is made of fabric material, there must be at least 20 cm between two single fabrics. In addition, there must be 1 kg spayed flame retardant for every 5 sqm (1 kg for every 16 sqm for nylon or mesh cloth). If there are at least 60 sqm (including 60 sqm) in the custom-built booth, two exits are required.
  The maximum height for modified Deluxe Shell Stand is 4 metres
  Two-storey Raw Space Booth ——
  The height limit is 6m, the top of the booth must remain open and cannot be sealed (blocked). Net area of the booth must be at least 90 sqm (90sqm included). A two-storey raw space booth can only be built when all the fire requirements are met and relevant checking is approved. The limits of the building area: Two-storey area shall not exceed 1/3 of the total booth area; lower limit shall be more than 30 sqm and can only be used for business discussions. To ensure the safety of fire control, exhibitors shall set up 6 kg hanging powder fire extinguishers on the first deck, one for every 20 sqm, and two for every 20-30 sqm and so on. The design drawing of a two-storey raw space booth must first be handed in to the Official Contractor Milton Exhibits. After a preliminary examination, the drawing must then be forwarded to HAH Consulting & Exhibition Co., Ltd. Shanghai, who was appointed by SNIEC as the official agent to examine two-storey raw space booths no later than 2 August, for approval.
  If there is height difference between two neighboring raw space stands, the two exhibitors/contractors shall cooperate together and cover the back of the taller stand. Raw space stand exhibitors/contractors shall cover the back of their own stands if neighbored with deluxe shell stands. Exhibitors/contractors of raw space stands with double deck are responsible to cover the back of their stands at all times.
Stand Construction
  1. Materials used for the construction and installation of the exhibition stands and any other structures must consist entirely of non-combustibles with a burning diffusion rate not lower than Class B1 as required by both the national and local fire-control regulations of Shanghai. Stretch fabrics which are inflammable are forbidden in the exhibition centre. Stand roof-sealing is forbidden. Raw Space stand should be equipped with at least one portable extinguisher.
2. Any behaviour which could hamper the normal operation of the fire protection system and central supervising system, including the fire-alarm bell contact, the fire hydrant, fire extinguisher and fire escape is forbidden.
3. According to fire regulations, there should be 50-60 cm clearance between the outer partition walls of the stands and the walls of the exhibition hall for safety inspection.
4. No objects can be attached to or suspended from the fire sprinklers or lighting fixtures on the ceiling. Spotlights and other heat-generating equipment should not be focused or be stationed near the fire sprinklers.
5. The organisers or exhibition centre shall be entitled to remove any form of construction or structure which is not approved or violates the above-mentioned guidelines. Exhibitors and contractors shall be responsible for risks and expenses that may occur.
6. Contractors must put a protective covering on the hall floor before any work commences, and shall be responsible for the repair of any damage to the floor due to the construction or dismantling of the stand.
7. No nails, adhesives, drawing pins, or similar materials or hole-drilling shall be applied to any part of the Shell Scheme booth or exhibition centre premises, otherwise, the exhibitor/contractor shall be responsible and liable for any damage caused. All stands must be self-supporting; no structure or other item is allowed to lean on or be fixed to adjacent stands or structure of the exhibition centre.
8. Stick-on decals or similar promotional items are forbidden to be stuck on any part of the building of the exhibition centre. Any cost incurred by the exhibition centre for the removal of these items and repair of any damage caused shall be borne by the contractor.
Wall of booth
  1. A completely panelled stand is prohibited.
2. The location of the exhibits and the wall shall not affect the adjacent booth.
3. The closed area should not exceed 50% of the open side of the booth.Enclosed area of the open side shall not exceed 50%.
4. Wall of the open side is not allowed to be completely blocked out in case block the view of the adjacent booth.
5. Any exceptions shall be approved by the organizer and agree by the adjacent booth.
6. This term is not applicable to the booth which face to the wall of exhibition hall.
7. To ensure the visibility of the booth, fence below 1.1 meters high will be deemed as "open" type design.
8. If organizer believes that the booth design have affects to the other exhibitor, he/she reserves the right to refuse the design or request to change the design.