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SIGN CHINA 2020 • Shanghai

2020.9.17-19 | Shanghai New International Expo Centre

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Outdoor digital billboards unique influence

30.09.2019 22:49

Outdoor digital billboards convey the rise of powerful new technologies related to social and local content, services and commerce, and have a unique impact in the fast-growing media of all angels. It is a daunting task to follow in their footsteps and try to understand what is short-lived and what is lasting.

 

For these services, raising awareness and activating consumers is also challenging. To be successful, they first need to pay attention to and trigger a response. No media can do that like outdoor digital billboards. Outdoor digital billboards can convey the rise of powerful new technologies related to social and local content, services and business, and have a unique impact in the fast-growing media of all angels. It is a daunting task to follow in their footsteps and try to understand what is short-lived and what is lasting. For these services, raising awareness and activating consumers is also challenging. To be successful, they first need to pay attention to and trigger a response. No media can do that like outdoor digital billboards. Location-based digital media is the perfect catalyst for multifaceted marketing efforts based on activation.

 

These real-time digital screens are coveted by mobile, social and location-based services. They tell consumers about services, why they care about what they can do, and then reward them if they participate in the mechanism. Connected digital screens in public places can reach consumers all day, whether they are working, shopping or living. Leading location-based digital media companies work around hard-to-reach customers in their daily lives. At RMG, for example, we focus on wealthy professionals and travel itineraries.

 

Throughout the journey, we focused on multi-touch digital media assets. People saw our screens installed on taxi and commuter train platforms. They interact with the content on the back of the aircraft seat in flight. In addition, the video shows information about the airport VIP lounge and gate. Consumer smart mobile devices through smartphones are the center of consumer activities, and outdoor digital screens are the driving mechanism of the scheme, as well as the interaction between brands and consumers. Just as 56iq Weibo introduced the interaction between mobile Weibo and large screens into the field of digital signage, more and more forms of interaction are beginning to emerge, especially with the help of smartphones, which can stimulate people's enthusiasm for participation. Smartphones are rapidly becoming as valuable and protected as people's wallets, and within a few years they could replace many people's wallets. These will be personal point-of-sale devices that consumers can use and buy anytime, anywhere.

 

People have scanned QR codes for promotional information, such as mobile services or detailed products. Behind its rapid growth is near-field communications (NFC) technology, which allows people to click on labels printed on their phones, automatically launch and download rich content, coupons and discount services, and join reward / loyalty programs to pay for goods and services. This technology has unlimited brand promotion possibilities and can easily attract and activate target consumers. In two to three years, this trend will become more obvious, which will be very common and will have a huge impact in the future.

 

There is also a lot of news about reshaping location-based services (LBS), but there are also a lot of questions about these services and their ability to sustain consumer interest. It is necessary to reimagine the way LBS operates in this area and to address some important but neglected challenges. Location-based digital signage-digital signage that activates, participates in, and encourages plug-ins is an important part of the on-site marketing mix.

 

Digital signage allows consumers to buy goods through skills, services, and intangible assets such as community meaning and the joy of social communication. However, it is also possible for consumers to become part of this scenario, and a steady stream of positive information can easily be undermined by unregulated negative or malicious advertising. Outdoor two-way dialogue digital signage has been using one-way push content, it is possible to achieve two-way dissemination of content in the future. The brand's integrated marketing campaign aims to transform passive media audiences into participants who interact with real-time screens.

 

With the activation of the big screen, people can play games, upload pictures, take quizzes and vote on their smartphones. Rewarding people with instant prizes, coupons, vouchers and gifts encourages people's activities and habits. Using technology for marketing purposes is unsustainable because it is now popular and has only a short-term impact.

 

Its future is to use the best technology and ensure that it is synchronized with the integrated marketing plan. All of these technologies, combined with brand marketing strategies, will have a truly lasting impact.

 

Source: Internet